Latest posts
Marketing in 2026: It’s time to rediscover our joy
This is the moment for marketers to reclaim their creativity to delight, connect and inspire.
Hyperpersonalization: The 2002 lesson marketers are still catching up to
As marketers, we talk a lot about relevance. But few organizations truly communicate in a way that feels like they’re talking to one specific person about solving their very real challenges. That’s the promise of hyperpersonalization: Every touchpoint becomes more...
SEO Pruning: Why you can’t afford to ignore old content
There’s no such thing as “benign” content, at least not in the eyes of Google. While the mechanics of search rankings are complex, one thing is clear: site authority matters, and every piece of content contributes to it. We often champion the upside of this reality,...
Why editorial calendars are must-haves for marketers
Key takeaways: An editorial calendar is a strategic tool that helps you hit your content marketing goals. It helps ensure overall campaign cohesion and increases transparency within your organization. Regular updates, flexibility, and data-driven planning are critical...
Imprint at 13: Curiosity’s our secret sauce
I’ve learned firsthand that when you start a company, time can be a blur. You’re building the business, curating a team — and working so hard that your long-term view is often no more than a few quarters ahead. But you can’t be successful if everything is hazy, so...
Evaluating AI tools: Separating needs and wants
Last month, the Imprint team took a road trip. It wasn’t a long one, but it did leave an impact! We ventured just a few NYC blocks over to the Jacobs Javits Center to attend the AI Summit New York. Hundreds of vendors presented AI-powered solutions aimed at...
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