Latest posts
9 stats that’ll have you betting big(ger) on video
The format should be core to your content strategy — but don’t take our word for it
Content strategy 101: the what, how and why for your business
Many brands understand the value of a content marketing strategy, but perhaps you’re not convinced. Is it really worth the time, money and effort?” The answer is a resounding, “Yes!” Let’s dive into what a content strategy is, the benefits for your business, the...
How to speak to a skeptical under-30 audience about saving for retirement
It’s a perennial challenge for the financial industry: How to convince younger generations to start saving early for retirement. As with any segmentation effort, it’s critical that financial brands truly understand this audience and create messages that resonate. With...
SEO and audience-first: The yin and yang of content writing
Perhaps you’ve heard (or had) a spirited discussion like this one around search engine optimization, or SEO: “Writing for SEO just makes for boring writing. The audience can tell it’s written for an algorithm.” “Oh yeah? Well what good is your article if no one ever...
Content gardening: 5 tips to cultivate your collection
Content and gardens are alike in many ways: At their best they can be vibrant and appealing, drawing you in again and again. They can also offer joy and engagement throughout the year. Something else they share? The need for weeding and pruning. Sure, some plants can...
Big leaps and lessons learned from small business owners
During the last few years, businesses of all sizes faced major challenges: supply chain issues during the pandemic, inflation, a persistently tight labor market, historic increases in interest rates and more. For the owners of the 33.2 million small businesses out...
But wait there’s more…
![What is a journey map, and why is it important? [with template]](https://imprintcontent.com/wp-content/uploads/Group-6-400x250.png)
