Latest posts
Cannabis content marketing: The dominoes are falling
Cannabis Marketing Association Founder & CEO Lisa Buffo talks progress
Budgeting for 2024? Here are 3 trends to consider
Budget season for next year is here — or nearly here — and we’ve identified three can’t-miss trends for your business. 1. SEO: “Long-tail” steals the spotlight. High-volume search terms historically have been the golden goose of SEO, with so-called “long-tail” terms —...
Is print ready for its official comeback?
Engagement rate, views, downloads, impressions…dog-eared pages? Today's marketers can track content’s performance in real-time (or close to it), and in a nation where the average home has 22 connected devices, these results are abundant. This immediacy is satisfying,...
AI is an adjective: 4 takeaways from Content Marketing World
Our team attended as many sessions and keynotes as we could at this year’s Content Marketing World in Washington, D.C., and distilled everything we saw and heard for those of you who were unable to attend. Below are the four biggest themes we’re taking with us into...
It’s past time we address the Hispanic retirement savings gap
It’s no secret that the U.S. Hispanic population continues to boom. From 2010 to 2020, Hispanics accounted for more than half of the country’s population growth, and the trend hasn’t slowed since. But even while becoming a larger portion of the country, Latinos as a...
The new S-E-O in the AI age: specificity, examples, ownability
E-A-T your heart out, Google. Expertise, authority and trustworthiness — known as E-A-T — have been the mantra of the optimization world since Google added them to their search guidelines in 2014.1 While those principles are still foundational, they’re no longer...
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