Thinking - Imprint Content Marketing Agency

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Content strategy 101: the what, how and why for your business

Content strategy 101: the what, how and why for your business

Many brands understand the value of a content marketing strategy, but perhaps you’re not convinced. Is it really worth the time, money and effort?” The answer is a resounding, “Yes!” Let’s dive into what a content strategy is, the benefits for your business, the...

SEO and audience-first: The yin and yang of content writing

SEO and audience-first: The yin and yang of content writing

Perhaps you’ve heard (or had) a spirited discussion like this one around search engine optimization, or SEO: “Writing for SEO just makes for boring writing. The audience can tell it’s written for an algorithm.” “Oh yeah? Well what good is your article if no one ever...

Content gardening: 5 tips to cultivate your collection

Content gardening: 5 tips to cultivate your collection

Content and gardens are alike in many ways: At their best they can be vibrant and appealing, drawing you in again and again. They can also offer joy and engagement throughout the year. Something else they share? The need for weeding and pruning. Sure, some plants can...

Big leaps and lessons learned from small business owners

Big leaps and lessons learned from small business owners

During the last few years, businesses of all sizes faced major challenges: supply chain issues during the pandemic, inflation, a persistently tight labor market, historic increases in interest rates and more. For the owners of the 33.2 million small businesses out...

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