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What is a journey map, and why is it important? [with template]
A comprehensive look at what makes this content tool indispensable.
Why customer journey maps are vital to effective content campaigns
I recently attended an industry event on the subject of customer journeys. I rely on these events because key insights are often uncovered from the exercise of putting yourself inside the audiences’ minds and thinking about their needs and expectations. Which are what...
B2B content: Play the long game with short-form video
There’s no denying the power of short-form video in direct-to-consumer (D2C) content — but does short-form really work for business-to-business (B2B)? Consider these stats: - Short-form video is the #1 format on social media, offering the highest ROI and will see the...
SEO Pruning: Why you can’t afford to ignore old content
Benign content does not exist — at least, not according to Google. Thousands of internal Google documents leaked in March revealed just how many inputs their search algorithm considers when ranking pages. A key piece for us at Imprint was the validation of something...
9 stats that’ll have you betting big(ger) on video
If video isn’t a core part of your content strategy, there are some numbers you need to see: 1. 87% of marketers say video has increased sales. 2. 89% of people say watching a video has convinced them to...
Interactive video: Let your audience take the wheel
Content that grabs your audience by the lapels and pulls them into an experience is a holy grail for marketers. One of the best ways to find that elusive prize: Invite them to lean in and actively help tailor your narrative just for them. Interactive videos are a...
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