Personalization has emerged, yet again, as a buzzword around content and the future of marketing (exhibit A, exhibit B, exhibit C). The concept of personalization is a sexy one to be sure — highly-targeted content experiences unique to each user, with every decision...

I recently attended an industry event on the subject of customer journeys. I rely on these events because key insights are often uncovered from the exercise of putting yourself inside the audiences’ minds and thinking about their needs and expectations. Which are what...

Content that grabs your audience by the lapels and pulls them into an experience is a holy grail for marketers. One of the best ways to find that elusive prize: Invite them to lean in and actively help tailor your narrative just for them. Interactive videos are a...