Thinking - Imprint Content Marketing Agency of the Year

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B2B content: Play the long game with short-form video

B2B content: Play the long game with short-form video

There’s no denying the power of short-form video in direct-to-consumer (D2C) content — but does short-form really work for business-to-business (B2B)? Consider these stats: - Short-form video is the #1 format on social media, offering the highest ROI and will see the...

SEO Pruning: Why you can’t afford to ignore old content

SEO Pruning: Why you can’t afford to ignore old content

Benign content does not exist — at least, not according to Google. Thousands of internal Google documents leaked in March revealed just how many inputs their search algorithm considers when ranking pages. A key piece for us at Imprint was the validation of something...

Interactive video: Let your audience take the wheel

Interactive video: Let your audience take the wheel

Content that grabs your audience by the lapels and pulls them into an experience is a holy grail for marketers. One of the best ways to find that elusive prize: Invite them to lean in and actively help tailor your narrative just for them. Interactive videos are a...

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