Latest posts
Mastering your content marketing budget for 2025: strategies for success
Capitalize on emerging trends while improving your ROI
3 tips for making the right investments in AI
More and more brands are investing in artificial intelligence (AI) solutions to stay competitive. From automating processes to enhancing content creation, AI promises significant benefits. As enthusiasm grows, so does the number of available tools, as well as the...
You can’t afford to NOT test your marketing content
Testing isn't just another marketing cost — it's an essential investment that delivers powerful, data-driven insights. These insights can help marketers optimize their campaigns which improves engagement and drives sustainable growth. Let’s explore how a structured,...
Is omnichannel always the best approach?
Omnichannel marketing has become synonymous with success for many content teams. However, as brands continue to prioritize return-on-investment (ROI) measurement it’s worth asking: Is an omnichannel approach to content marketing always the right approach? Below, we...
Journey mapping: CTAs can make or break your efforts
Let’s go back to basics for a minute. A primary reason we dedicate time and money to journey mapping is because we want to provide the content that will empower customers to move faster along their buying journey. Without calls to action — telling them where to go...
The existential truth behind podcasts’ effectiveness
Two young fish happen upon an older fish, who nods at them in passing and says, “Morning, boys. How’s the water?” The two young fish swim on for a bit before one stops, looks at the other and says, “What the hell is water?” The late writer David Foster Wallace opened...
But wait there’s more…
![What is a journey map, and why is it important? [with template]](https://imprintcontent.com/wp-content/uploads/Group-6-400x250.png)
