imprint SONAR™
SEARCH ENGINE OPTIMIZATION
The world of search engine optimization (SEO) is more complicated than ever — from Google’s latest algorithm update to AI overviews. Imprint SONAR™ considers every factor and helps create effective, strategic content that can improve your results in organic search.
WhAT IS imprint SONAR™ ?
Imprint SONAR™ is a suite of client-focused search optimization solutions that leverage artificial intelligence (AI) tools to scrape and analyze search data from across the web. We built the Imprint SONAR™ program atop four key pillars.
- Data first. Knowledge is SEO power. We leverage leading AI technologies to capture as much data as possible to calculate page authority and site authority metrics for all ranking topics — as well as where your competitors stand. This all helps boost your organic performance.
- Seeking intent: When selecting target topics in SEO, it’s critical to understand the intent behind each topic and query. Take the query “Do I need a financial planner” for example. Are they asking what financial planners do? Are they not sure if they have enough assets to merit a financial planner? Are they actually looking for DIY financial tips? We take time to verify this intent before recommending content.
- Highest-quality content: A key component of achieving lasting SEO results is creating the highest quality content you can. Google and other search algorithms increasingly value engagement metrics and editorial authority as ranking signals. Our seasoned editorial and design teams work within the guardrails provided by the data and intent findings to craft expert content that will last.
- Close monitoring: SEO work is never done. The algorithms constantly shift, so we monitor ranking movement and changes in search engine results page (SERP) features to spot places where content should be updated or where new content might be needed. The result is a continuously optimized SEO program that ensures you hit the goals.
How it works
1. Site-wide content audit and SEO strategy
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- Content ranking analysis based on user intent
- Data-led strategy development to identify easy wins
- Go-forward plan for relevant and engaging content that increases organic traffic
- Strategic internal linking strategy and implementation
2. Topic-specific SEO content strategy
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- SEO research, competitive analysis, and content strategy for a particular topic
- Strategy developed based on universal rankings and insights in the space
3. Topic-specific SEO content development
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- Development of a new content topic or optimization of existing content
- Analysis of existing content to ensure it is set up to rank competitively
4. Ongoing monitoring and reporting
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- Regular monitoring and reporting on results of implemented SEO solutions
- Monthly and quarterly reports
Reasons it matters
It’s estimated that Google processes more than 8 billion organic searches per day — that’s nearly 100,000 per second. In a poll by Search Engine Journal, 49% of respondents said SEO had the highest ROI of all digital channels. Enough said?
The search world has changed dramatically since Google officially launched in August 1998. In the B2C world, everything starts with search, and in B2B 77% of potential customers will never talk to a salesperson until they have done online research.
It’s also the reason we believe in the pillar-cluster strategy — and why it continues to deliver results. Pillar pages function as a top-of-funnel net to catch users who are looking for high-level information. Cluster pages offer mid- to lower-funnel content for those investigating a particular product or service, and are close to making a decision.
This tactic makes it easy to comprehensively cover a topic while encouraging audiences to further their journey
thinking beyond traffic
- Higher engagement: As more users find you, it’s important to keep them on. A fundamental component of Imprint SONAR™ is optimizing on-page content to keep users on site. We pay close attention to session duration as well as top-competitors’ content to make sure users can find more of what they’re looking for.
- Lead capture: Strategically placed calls-to-action (CTAs) can help grow your leads and ultimately your sales pipeline.
- Sales: The entire Imprint SONAR™ approach is designed to drive business results. We will help you identify the right key performance indicators (KPIs) so that you can draw a straight line from your SEO efforts to sales.
seo case studies
In 2024, one of our Fortune 500 financial services clients adopted the Imprint SONAR™ program and saw tremendous results. Pillar pages rose from 11th to 3rd in the rankings for target topics. In the first month after publishing the new content, overall site visits rose 26%. The following month visits rose another 12% — and continue to tick upward.
For another Fortune 500 financial services clients, we optimized a host of cluster pages. Each page saw significant increases in traffic, from 37% to 180% for highly competitive keywords.