LinkedIn carousels have emerged as a powerful format for brands looking to increase engagement, showcase thought leadership and drive leads. But while the potential is significant, so is the risk of wasted time and resources if the content isn’t crafted strategically.
Let’s look at four tips that can help you get the most out of your carousels:
Tip #1 — Choose topics that add value
The most effective carousels start by focusing on content that has immediate impact and meaning. For brands in financial services, this often means translating high-stakes, technical information into practical, audience-friendly insights. This could include simplifying complex investment concepts, sharing timely market outlooks, or walking through real-world case studies and including actionable takeaways.
Carousels can be especially useful for guiding users through a structured flow, such as explaining a process, highlighting data trends, or illustrating lessons learned. When they teach something useful or spark curiosity, carousels can become engagement magnets.
Tip #2 — Design for attention and clarity
Once the message is clear, visual execution can help the carousel jump off the feed. The first slide should capture attention and give users a reason to stop scrolling: a bold headline, provocative question, or surprising stat can do just that. From there, design should be kept simple and consistent. Focus each slide on a single idea, using design elements to focus attention on the message without overwhelming it. When used strategically, animation can further help the user’s eye focus where you want it.
Also, keep in mind that most audiences will view your carousel on a mobile device. Make sure type is legible on a small screen and avoid cramming too much information onto a single slide.
Tip #3 — Write like you’re sitting across from your audience
Good design draws people in, but strong copy keeps them swiping. Carousel should read like a short, purposeful conversation. Avoid jargon, keep text under 50 words per slide, and lead readers through a clear narrative. The structure should flow naturally from problem to insight to solution — or from question to answer, depending on your topic.
The last slide should make the next step seem obvious, whether it’s commenting, following your page, clicking a link, or simply thinking differently. Even if the goal isn’t conversion, a well-placed CTA can help boost post engagement, which in turn expands reach via the LinkedIn algorithm.
Tip #4 — Post strategically for maximum visibility
Even the best content can underperform if posted without strategy. According to LinkedIn content strategist Richard van der Blom, posts published in the morning — especially mid-week — tend to get more engagement. Consistency is also key. Establishing a rhythm helps cement your presence with followers and increases your chances of showing up in their feeds.
When writing captions, be sure to complement the carousel and not repeat it. Use captions to frame the content, pose a question, or invite discussion. Hashtags also can help expand discoverability beyond your immediate network. And once the post is live, try to respond to comments as quickly as you can to keep the conversation going and signal value to the algorithm.
Have you planned your next LinkedIn carousel?
By combining meaningful topics, thoughtful design, conversational copy, and strategic timing, financial brands can make LinkedIn carousels a powerful tool in their content marketing arsenal. At Imprint, we’re all about making the most of content — and measuring performance to better understand audience’s needs and preferences.
We’d love to hear what you’re planning for your next batch of LinkedIn content! Contact us here to learn how Imprint can improve the quality and performance of your next campaign.
