What if you were tasked with capturing just 0.01% more of your target audience? What impact could it have on your bottom line?

For financial institutions that target small and midsize businesses (SMBs) in the U.S., 0.01% would translate to 33,185 additional accounts — and the impact of providing them with support and access to lines of credit and loans could ripple across the economy.

Whether you work in financial services, health care, technology or any other industry that markets to small business owners (SBOs), meaningful engagement is dependent on understanding. We’ve had ongoing conversations with small business owners (SBOs) across the country for more than a year, we’ve counseled small business owners through a partnership with Start Small Think Big, and we’ve worked with clients trying to reach SBOs — all to deepen our understanding of their challenges and goals.

Based on those experiences, we’re sharing four key realities, how they should impact SMB communications, and what marketers in any industry can take away:

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If you’re a financial services marketer targeting small businesses, what has your experience been? If you’re a small business, do the four things above resonate? How are you incorporating these insights into your content if you’re a marketer in another industry? Let us know!

If you’re looking to revamp your SMB strategy or need an entirely new one, we can help with that too. Contact us at imprint@imprintcontent.com or complete the contact form here.