I’ve learned firsthand that when you start a company, time can be a blur. You’re building the business, curating a team — and working so hard that your long-term view is often no more than a few quarters ahead. But you can’t be successful if everything is hazy, so it’s best to keep a clear focus on one important element: your company’s secret sauce.

I knew from the beginning that our differentiator is curiosity. We’re ready to celebrate 13 years in business, and curiosity has totally been the rocket fuel that’s powered our wild ride — from signing up our first client a few months after opening our doors to being named Agency of the Year five times. Our first Agency of the Year nomination was in the fall of 2013 in The Content Institute’s Content Marketing Awards and just this month we were the only U.S. agency named to the International Content Marketing Association Agency of the Year shortlist. Curiosity fires up creativity and keeps us at the top of our game, year after year. And the industry notices.

Keeping clients center stage

For 13 years Imprint has thrived by zeroing in on strategies that propel clients’ businesses ahead. The strategies always revolve around curiosity, exploring the “what ifs” and “whys.” As a result, we’ve consistently delivered top-tier marketing for our clients’ essential needs while anticipating future opportunities two steps in advance.

Curiosity sparks our best work

I encourage and expect our Imprint team to stay inquisitive, to keep our ideas fresh and bold. Staying at the forefront of innovation in marketing is probably the reason we’ve snagged 16 Agency of the Year nominations. Being endlessly curious? That’s our ticket to consistently hanging with the world’s best agencies.

Embracing the teen years

It’s exciting to enter our teen phase. Already we know that our 13th year will be about emerging trends like SEO and GEO evolution, personalization plays, AI’s real ROI and embracing bold new content formats. And a key mission remains helping clients authentically rediscover and articulate their purpose.

I can’t wait to see where this inquisitive energy takes us next!

If curiosity fuels your best ideas, let’s talk about where it could take your marketing next. Reach out to get the conversation started with our team. Send us a message here or email imprint@imprintcontent.com.