LEAVE YOUR MARK.

(We’re leaving ours.)

Logo
Logo

Editorial, Strategy

Podcast: What is Real Thought Leadership — And Why Does It Matter?

By Imprint Team

June 30, 2021
Imprint_Thought_Leadership_Podcast
Without the right parameters, efforts can disappear into a sea of expertise.

Thought leadership isn’t for everyone, and it’s not to be embarked upon lightly. However, when deployed correctly it can be a staunch differentiator. As you’ll hear Imprint Managing Director Duncan Milne and Editorial Director Dan Davenport discuss, subject matter expertise is important for reinforcing your brand — but it is thought leadership that morphs that expertise into something that can influence your audiences and steer the conversation. Listen in as they discuss considerations and tactics for maximizing your content’s effectiveness.

[player id=2670]

Do you agree with Dan and Duncan’s take on subject matter expertise vs. thought leadership? Are you considering thought leadership content, but aren’t sure where to start? Please reach out, we’d love to hear about where you’re at in your content efforts.

More like this:

Content gardening: 5 tips to cultivate your collection

Content gardening: 5 tips to cultivate your collection

by | April 20, 2025

Content and gardens are alike in many ways: At their best they can be vibrant and appealing, drawing you in again and again. They can also offer joy and engagement throughout the year. Something else they share? The need for weeding and pruning. Sure, some plants can...

Evergreen content should be a moneymaker — here’s why

Evergreen content should be a moneymaker — here’s why

by | April 16, 2025

It’s a paradox: Evergreen content is often the lifeblood of a marketer’s content ecosystem, yet it can be overlooked as a revenue generator. While it often lives in the shadow of its more glamorous content siblings, when carefully cultivated, it can more than hold its...

Leave Your Mark
Share This