The success of any marketing effort starts with an understanding of the target audience — and that’s exactly what journey maps help you do. These maps detail the experiences a potential customer is likely to go through, as well as touchpoints from being aware of your...

I recently attended an industry event on the subject of customer journeys. I rely on these events because key insights are often uncovered from the exercise of putting yourself inside the audiences’ minds and thinking about their needs and expectations. Which are what...