Latest posts
The existential truth behind podcasts’ effectiveness
3 reasons why mobile audio should remain a long-term priority for marketers
Infographics 101: How to create engaging and irresistible visuals
Infographics are an effective tool for marketers to communicate complex ideas in a visually appealing way. They can help engage audiences, build trust and even drive conversions. But creating an infographic isn't as simple as it may seem; it requires careful research,...
5 ways ‘design brains’ can take your marketing to the next level
We know not all brains work the same — just ask science (or anyone who’s been in a long-term relationship). But “design brains” in particular — meaning someone neck-deep in design or a design-adjacent field like UI — can bring unique approaches to problem-solving,...
![What is a journey map, and why is it important? [with template]](https://imprintcontent.com/wp-content/uploads/Group-6-1080x530.png)
What is a journey map, and why is it important? [with template]
The success of any marketing effort starts with an understanding of the target audience — and that’s exactly what journey maps help you do. These maps detail the experiences a potential customer is likely to go through, as well as touchpoints from being aware of your...
Why customer journey maps are vital to effective content campaigns
I recently attended an industry event on the subject of customer journeys. I rely on these events because key insights are often uncovered from the exercise of putting yourself inside the audiences’ minds and thinking about their needs and expectations. Which are what...
B2B content: Play the long game with short-form video
There’s no denying the power of short-form video in direct-to-consumer (D2C) content — but does short-form really work for business-to-business (B2B)? Consider these stats: - Short-form video is the #1 format on social media, offering the highest ROI and will see the...
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