(We’re leaving ours.)
In the piece below from MarketingDive.com, Imprint Managing Partner Andy Seibert offers his insights regarding audio content, and how content marketers can best make use of it (if they should use it at all).
Branded podcasts helped spark a new craze for audio content marketing, but they’re hardly alone in the space anymore. Home digital assistants like Amazon Echo and Google Home, along with other IoT offerings including smart cars, are opening up new audio possibilities for brands.
More like this:
In a modern marketplace that relies ever more on digital communications, trust has become both increasingly important and more challenging to establish. As brands interact with customers through a raft of digital channels—trying to follow along their buying journeys...
We recently attended an industry event on the subject of customer journeys. These events provide key insights that are often uncovered from the exercise of putting yourself inside the audience’s mind and thinking about their needs and expectations. Which are what...
Let’s talk about two of the buzziest acronyms in digital marketing right now: SEO (Search Engine Optimization) and GEO (Generative Engine Optimization). If you’re not quite sure you are on top of the conversation, don’t worry—you’re not alone. While SEO has long been...
