If video isn’t a core part of your content strategy, there are some numbers you need to see:

1. 87% of marketers say video has increased sales.¹https://www.wyzowl.com/video-marketing-statistics/

2. 89% of people say watching a video has convinced them to buy a product or service.²https://www.wyzowl.com/video-marketing-statistics/

3. 91% of people say they want to see more online videos from brands in 2023. ^{3https://www.wyzowl.com/video-marketing-statistics/}

4. People are 2x more likely to share a video as they are a social post, and over 3x more likely than a blog post.^{4https://www.wyzowl.com/video-marketing-statistics/}

5. Emails with video get 300% better click-through rate. ^{5https://www.getresponse.com/blog/10-easy-ways-increase-email-click-rates}

6. 96% of marketers say video has increased user understanding of their product or service.^{6https://www.wyzowl.com/video-marketing-statistics/}

7. People watch 17 hours of online video a week.^{7https://www.wyzowl.com/video-marketing-statistics/}

8. An estimated 82% of all internet traffic in 2022 came from streaming video.^{8https://www.cisco.com/c/dam/m/en_us/solutions/service-provider/vni-forecast-highlights/pdf/Global_Device_Growth_Traffic_Profiles.pdf} 

9. More than 1 billion hours of video are watched on YouTube every day.^{9https://blog.youtube/news-and-events/you-know-whats-cool-billion-hours/}

Sadly, nearly a third of marketers who don’t use video in their marketing mix said the number one reason was a “lack of time.”^{10https://www.wyzowl.com/video-marketing-statistics/}

If that rings true, let’s talk. You can’t afford to miss out on ways to engage with your prospects and customers.

References:

Wyzowl
GetResponse
Cisco
YouTube