9 reasons you should be betting bigger on video

9 stats that’ll have you betting big(ger) on video

By Colter Hettich

May 23, 2023
Play button and money
The format should be core to your content strategy — but don't take our word for it

If video isn’t a core part of your content strategy, there are some numbers you need to see:

1. 87% of marketers say video has increased sales.1https://www.wyzowl.com/video-marketing-statistics/

2. 89% of people say watching a video has convinced them to buy a product or service.2https://www.wyzowl.com/video-marketing-statistics/

3. 91% of people say they want to see more online videos from brands in 2023. 3https://www.wyzowl.com/video-marketing-statistics/

4. People are 2x more likely to share a video as they are a social post, and over 3x more likely than a blog post.4https://www.wyzowl.com/video-marketing-statistics/

5. Emails with video get 300% better click-through rate. 5https://www.getresponse.com/blog/10-easy-ways-increase-email-click-rates

6. 96% of marketers say video has increased user understanding of their product or service.6https://www.wyzowl.com/video-marketing-statistics/

7. People watch 17 hours of online video a week.7https://www.wyzowl.com/video-marketing-statistics/

8. An estimated 82% of all internet traffic in 2022 came from streaming video.8https://www.cisco.com/c/dam/m/en_us/solutions/service-provider/vni-forecast-highlights/pdf/Global_Device_Growth_Traffic_Profiles.pdf 

9. More than 1 billion hours of video are watched on YouTube every day.9https://blog.youtube/news-and-events/you-know-whats-cool-billion-hours/

Sadly, nearly a third of marketers who don’t use video in their marketing mix said the number one reason was a “lack of time.”10https://www.wyzowl.com/video-marketing-statistics/

If that rings true, let’s talk. You can’t afford to miss out on ways to engage with your prospects and customers.




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