9 reasons you should be betting bigger on video

9 stats that’ll have you betting big(ger) on video

By Colter Hettich

May 23, 2023
Play button and money
The format should be core to your content strategy — but don't take our word for it

If video isn’t a core part of your content strategy, there are some numbers you need to see:

1. 87% of marketers say video has increased sales.1https://www.wyzowl.com/video-marketing-statistics/

2. 89% of people say watching a video has convinced them to buy a product or service.2https://www.wyzowl.com/video-marketing-statistics/

3. 91% of people say they want to see more online videos from brands in 2023. 3https://www.wyzowl.com/video-marketing-statistics/

4. People are 2x more likely to share a video as they are a social post, and over 3x more likely than a blog post.4https://www.wyzowl.com/video-marketing-statistics/

5. Emails with video get 300% better click-through rate. 5https://www.getresponse.com/blog/10-easy-ways-increase-email-click-rates

6. 96% of marketers say video has increased user understanding of their product or service.6https://www.wyzowl.com/video-marketing-statistics/

7. People watch 17 hours of online video a week.7https://www.wyzowl.com/video-marketing-statistics/

8. An estimated 82% of all internet traffic in 2022 came from streaming video.8https://www.cisco.com/c/dam/m/en_us/solutions/service-provider/vni-forecast-highlights/pdf/Global_Device_Growth_Traffic_Profiles.pdf 

9. More than 1 billion hours of video are watched on YouTube every day.9https://blog.youtube/news-and-events/you-know-whats-cool-billion-hours/

Sadly, nearly a third of marketers who don’t use video in their marketing mix said the number one reason was a “lack of time.”10https://www.wyzowl.com/video-marketing-statistics/

If that rings true, let’s talk. You can’t afford to miss out on ways to engage with your prospects and customers.

References:

Wyzowl
GetResponse
Cisco
YouTube

 

More like this:

Proud to Celebrate 5 Years as an NGLCC-Certified Agency

Proud to Celebrate 5 Years as an NGLCC-Certified Agency

At Imprint, we firmly believe our diversity is our strength, and it’s where our story began 11 and a half years ago. We personally and deeply recognize the value of respect and authenticity in all forms of communication. We aim to embody that perspective in everything...

Leave Your Mark
Share This