Podcast Success in a Pandemic - Imprint Content Marketing Agency of the Year

Podcast Success in a Pandemic

By Imprint Team

June 17, 2020
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COVID-19 turned the business world upside down and demanded laser focus from companies across all industries. The crisis has highlighted the essential need for effective communication and staying connected, especially in times of upheaval. For the second installment of our “Clients on Strategy” vlog series, FlexShares Senior Vice President and Director of Research Laura Hanichak […]
A video conversation between Imprint’s Meg Staknis and FlexShares’ Laura Hanichak Gregg.

COVID-19 turned the business world upside down and demanded laser focus from companies across all industries. The crisis has highlighted the essential need for effective communication and staying connected, especially in times of upheaval.

For the second installment of our “Clients on Strategy” vlog series, FlexShares Senior Vice President and Director of Research Laura Hanichak Gregg sat down with Imprint Managing Director Meg Staknis in May to discuss business-building changes amid the current pandemic.

A big success for FlexShares has been a strategic pivot to podcasts — a platform that recent research shows has seen its share of challenges during COVID-19. 

Listen in to discover more about:

  • FlexShares’ podcast strategy with The Flexible Advisor
  • Why podcasts are still working (hint: speed, efficiency and adaptability are among the top reasons).
  • The key role empathy plays in this format (which we also dig into in our COVID-19 industry best practices blog series).
  • You can listen to FlexShares’ latest episode of their series, The Flexible Advisor, here, and check out the advisor diversity research Laura mentioned in the video here.

What podcast strategies have worked for you during the pandemic? Are there other media formats or platforms that have been surprisingly successful for your team? Let us know! Reach out to us on LinkedIn, or email us at imprint@imprintcontent.com.

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