The success of any marketing effort starts with an understanding of the target audience — and that’s exactly what journey maps help you do. These maps detail the experiences a potential customer is likely to go through, as well as touchpoints from being aware of your...

“Groundhog Day,” the classic Bill Murray comedy about a TV weatherman living the same day over and over, may seem an unlikely place for content marketers to cull valuable insights. But one plot point holds an important content truth: It's not until Murray’s Phil...

Personalization has emerged, yet again, as a buzzword around content and the future of marketing (exhibit A, exhibit B, exhibit C). The concept of personalization is a sexy one to be sure — highly-targeted content experiences unique to each user, with every decision...