The “Head, Heart & Hands” of Content Strategy

The “Head, Heart & Hands” of Content Strategy

As the current pandemic continues to rattle different parts of our country, unemployment numbers teeter and a presidential election looms, one question continues to persist for marketers: “Will the strategy I’m working on be relevant and appropriate by the time it’s ready for market?”

It’s a challenging question, but there are three communications fundamentals that, if prioritized, will significantly increase the likelihood that the answer ends up a “yes” for your strategy work.

Imprint’s managing directors Meg Staknis and Duncan Milne have conceptualized these pillars as the “head,” the “heart” and the “hands.” Meg and Duncan sat down with managing editor Colter Hettich to discuss what each metaphor represents and why it is crucial to any strategy being developed now and for the foreseeable future.

How is this three-legged concept defined? How do changing attitudes affect content strategy? Which companies are shining as they align messaging with social injustice issues?

Watch the video and then reach out—we’d love to know what you think! You can ping us on LinkedIn or send us an email at

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