Editorial Strategy

Podcast: What is Real Thought Leadership — And Why Does It Matter?

Without the right parameters, efforts can disappear into a sea of expertise.

Thought leadership isn’t for everyone, and it’s not to be embarked upon lightly. However, when deployed correctly it can be a staunch differentiator. As you’ll hear Imprint Managing Director Duncan Milne and Editorial Director Dan Davenport discuss, subject matter expertise is important for reinforcing your brand — but it is thought leadership that morphs that expertise into something that can influence your audiences and steer the conversation. Listen in as they discuss considerations and tactics for maximizing your content’s effectiveness.

Do you agree with Dan and Duncan’s take on subject matter expertise vs. thought leadership? Are you considering thought leadership content, but aren’t sure where to start? Please reach out, we’d love to hear about where you’re at in your content efforts.