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3 Things We’re Focused On During The COVID-19 Crisis

By Andy Seibert | March 23, 2020

Like most of you, the Imprint team has begun working remotely. Luckily, two weeks prior we did a “dry run” for a day to test our technology and communications with everyone working from home. This helped make our move to remote pretty seamless.

The other thing we did at the outset was clearly define our focus and make sure all our team members know our priorities. As the news swirls around us, having a shared sense of purpose gives us all some much-needed stability:

1. Family first. The health and safety of the Imprint team and our families is our most important priority. Plus, if we’re not healthy, we can’t fulfill our obligations to our clients.

2. Clients. We’re focused on being both proactive and protective. Imprint’s core strength isn’t creating content during a crisis—it’s strategic, ongoing communications. So as a valuable partner we’re busy creating journey maps, walking in the shoes of our clients’ customers. By understanding and anticipating what these customers need and want, we’re helping our clients think two steps ahead in creating the right content, in the right format, to protect the valuable relationships they’ve built with their customers.

3. Morale. In the time of confusion, when your work family is suddenly not around, it’s incredibly important to be there for each other. To keep spirits up and keep our team moving forward together, we’ve established a morning video huddle. Starting each day at 8:45 a.m. checking in, listening and sharing has helped everyone maintain a routine—which we know is crucial in times of dramatic change. We have a “know your role” policy, which helps for effective and efficient meetings. And now we’re encouraging “know your role, plus.” Bring a story, a joke, an insight into how you and your family are coping. It helps bring some fun and much-needed humanity to each encounter.

Find your points and be laser-focused on them. They’ll help your team, your clients and your business push through this challenge.

Stay safe, stay healthy – and stay home.

We’re here to help, and to listen. Please always feel free to reach out to me at aseibert@imprintcontent.com.

4 New Buzzwords Overheard at Content Marketing World

By Imprint Team | October 25, 2017

Have you ever been in a meeting or at a conference, and hear a term that just makes you laugh? Then it keeps coming up… and eventually becomes part of the vernacular. Here are four such terms we overheard at Content Marketing World in Cleveland:

Moving content. An attempt to replace “video” with watchable content that isn’t filmed. And, I assume, is not as expensive. The words aren’t inherently silly, but shouldn’t the name be more exotic?
Frictionless. Yup, trying to replace “liquid,” we get it. But content marketers are still using “liquid” – and so there is an inherent friction introducing a replacement so soon. (Pun intended.)
Strategize. This is actually a word, and Merriam-Webster agrees. But sometimes turning a noun to a verb can just be awkward.
Brandscaping. Uncomfortably close to manscaping–unless, of course, your brand needs to get rid of some extra or unwanted hair behind your brand’s ears.

What other buzzwords have you heard? Bring on the Slide-o-Meter, Infobullets, and Clustergraph—we’re ready!

4 Ways To Ruin Your Brand’s Podcast

By Imprint Team | October 4, 2016

In the piece on CMO.com below, Imprint’s Andy Seibert offers his take on how to avoid the most common problems with branded podcasts.

Podcasts are still-yes, still- having their moment. More than a third of Americans have listened to a podcast, and avid users consume six hours a day. With this sort of listenership and the ever-rising interest in new ways to connect with consumers, it’s no surprise that brands are publishing their own original audio content, too.

Imprint wins BIG at Content Marketing Awards

By Imprint Team | August 5, 2015

As an update to the original news about Imprint’s client work recognitons on July 23rd, Imprint was also named a finalist for “Agency of the Year,” one of the four top prizes at the 2015 Content Marketing Awards. Winners will be announced and celebrated at Content Marketing World, taking place on September 10th in Cleveland, Ohio.

Imprint’s work with Fidelity Investments and T. Rowe Price and Fidelity were recognized as either winner or finalist in the 2015 Content Marketing Awards. Specifically, the work for Fidelity’s Quarterly Market Update was named winner for “Best News Series or Program.” T. Rowe Price’s Investor Magazine took home two finalist mentions for “Best Integrated Program (Print/Digital Integration)” and “Best Feature Article – Print or Digital.” This year’s competition received 1,200 entries and were judged by an esteemed panel, including executives from IAB, NewsCred, Hubspot, and LinkedIn. More details on the winners can be found here.