Editorial

Is Print Ready for its Official Comeback?

Use the psychology behind print to build emotional “brand moments.”

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Don’t Get Lost in Translation: Q&A with Alma CEO Isaac Mizrahi

The Hispanic market now: What every smart marketer needs to know about language, culture and authenticity

It’s Past Time We Address the Hispanic Retirement Savings Gap

How can financial service marketers help more Hispanics save for retirement?

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Embracing Purpose During Disruption: A Closer Look at Medical Cannabis

When purpose aligns with the needs of your audience, the competition better watch out.

10 Content Buzzwords, Jargon to Banish in 2022

Let’s “close the loop” on these less-than-“unique” phrases

One Recession, Multiple Impacts

Here’s how content can meet savers and investors along their journeys

3 Google Search Trends that Reveal How to Win More Traffic in a Crisis

Knowing how and when to create both proactive and reactive content is vital

Winning Content Awards Made Easy (IMEA STAR Award Edition)

Your entry must be clear, concise — and must be linked to impact

Journey Mapping: CTAs Can Make or Break Your Efforts

The journey phase your customer is in must inform your calls-to-action

6 Google Search Trends for Health, Wellness Marketers

Know what your audience is searching for — and when — regarding health and wellness.