Journey Mapping, Part III: CTAs Can Make or Break Your Efforts

The journey phase your customer is in must inform your calls-to-action

How to Win a Content Marketing Award: IMEA STAR Edition

Power-up your application by taking this tried-and-true, three-point approach.

Podcast: What is Real Thought Leadership — And Why Does It Matter?

Without the right parameters, efforts can disappear into a sea of expertise.

Voice search
Voice Search and Financial Content: Worth It?

Seven ways content marketers can leverage voice SEO in 2021

Better Newsletters: 3 Steps to Make Your Email a Must-Read

Here’s how to deliver “rich,” “reliable” and “real” content to your audience

The article is dead. Long live the article!

We’re redefining K.I.S.S. for the modern article: Keep It Short, Stupid.

Buzzword Buzzkill: 10 Terms to Banish from Content Marketing

Snackable? Ideate? Can we all agree it’s time to retire these and 8 others?

3 Things We’re Focused On During The COVID-19 Crisis

Like most of you, the Imprint team has begun working remotely. Luckily, two weeks prior we did a “dry run” for a day…

4 New Buzzwords Overheard at Content Marketing World

Have you ever been in a meeting or at a conference, and hear a term that just makes you laugh? Then it keeps…

4 Ways To Ruin Your Brand’s Podcast

In the piece on CMO.com below, Imprint’s Andy Seibert offers his take on how to avoid the most common problems with branded podcasts.…