GIFs: When and How to Deploy the Animated Format in Your Content

Avoid “GIF gorging,” make sure it’s on-message, and follow ADA stipulations

How to Win a Content Marketing Award: IMEA STAR Edition

Power-up your application by taking this tried-and-true, three-point approach.

5 Ways ‘Design Brains’ Can Take Your Content to the Next Level

You can’t tell compelling visual stories without leveraging a visual mind from the outset.

Ways to Make Your Infographics More Effective
6 Ways to Make Your Infographics More Effective

Don’t rush into design, for starters, then start by sifting out the noise.

Better Newsletters: 3 Steps to Make Your Email a Must-Read

Here’s how to deliver “rich,” “reliable” and “real” content to your audience

Hands holding a heart
Content Marketing Design: The ‘Heart’ of the Matter

Visual content can stir emotions and make for more meaningful communications

Photos That Maximize Content Impact

By Imprint Team Photographs have superpowers when it comes to evoking emotions. A single picture can spark wonder, warm hearts, invite laughter, inspire…

Staying Creative In A Crisis

 In our latest video post, IMPRINT team members share the ways content has changed and how we’ve adapted to maximize collaboration and…

Content That Outlasts The Oscars

Why interactive video grabs attention—and holds it.   Quick: Who won the Best Actor Oscar last year? Can’t remember, can you? That’s because…

Psychology in Design: What Makes Images Effective

This summer, our intern Ronin Rodkey did research on how psychology can inform the design of good content. The following article is the…