2017 was an amazing year for Imprint. We had been nominated as Small Content Marketing Agency of the Year by CMA three times, and winning last September on our fourth consecutive nomination put a real spring in our step. Among other accolades, we were just named to Gramercy Institute’s Top 12 Financial Agencies for 2018.
To date, there have been over 50 awards for our clients and ourselves, and we haven’t yet reached our fifth year anniversary!
What’s the thread to creating the winning work? Some Imprint team members weigh in with six tips:
- Tap the best of others
I think one of the strong suits of the team here is collaboration. There’s a real team effort in strategy and optimization, not the traditional silos that you see in other agencies.
– Brendan Burke, strategy @Imprint_Brendan
- Don’t settle for cookie cutter
There is no one-size-fits-all approach to our work. Our content programs are strategic and highly tailored to the needs to our clients and their audiences. From scheduling and process, to editorial and creative, everything we do is customized to deliver the best end results for our clients. We push our clients out of their comfort zones and encourage them to try new formats and approaches that we believe can strategically help them reach their goals.
– Kim Papa, editorial @Imprint_KimP
- Get your hands dirty
We combine strategy and creativity with roll-up-your-sleeves-and-get-it-done delivery.
– Meg Staknis, strategy
- Look outwards, not inwards
We’re laser-focused on our clients and on their business. We’re focused on their markets, their challenges, their audiences and the opportunities that content provides to create relationships and deliver results. We’re always looking at the bigger picture, the trends and technologies that will make our work as resonant, effective and innovative as possible.
– Duncan Milne, strategy @ContentDuncan
- Be audience-first
Our work embodies the perspective of the audience. Always.
– Ashley Brenner, design @Imprint_AshleyB
- Speak up!
The Imprint team is not afraid to question the norm, to voice an opinion.
– Ken Williams, business development @Imprint_KenW
