(We’re leaving ours.)
In the piece on CMO.com below, Imprint’s Andy Seibert offers his take on how to avoid the most common problems with branded podcasts.
Podcasts are still-yes, still- having their moment. More than a third of Americans have listened to a podcast, and avid users consume six hours a day. With this sort of listenership and the ever-rising interest in new ways to connect with consumers, it’s no surprise that brands are publishing their own original audio content, too.
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