Tag: print media

Print isn’t dead, only patience

Print isn’t dead, only patience

In the Campaign Live piece below, I offer my thoughts in regard to print media–the death of which has been greatly exaggerated.

 

Click-through rates, opens, impressions, downloads and…dog-eared pages? Developments in analytic capabilities have allowed marketers to understand the ROI of each initiative, and in an increasingly digital world, these results begin to pour in almost immediately after pressing go.

Read More at www.campaignlive.com

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