Tag: MFEA

CC 22: MFEA STAR Awards Series: JPMorgan Asset Management

CC 22: MFEA STAR Awards Series: JPMorgan Asset Management

As part of our ongoing MFEA STAR Award series, we talk with Jaima Lawrence and Shannon Short, who took home an impressive five Star Awards this year for JPMorgan Asset Management, including one for “Overall Retirement Communications.” They share the seven key principles of all of their retirement communications, and more recent lessons surrounding the launch of their new Retirement Link Participant Retirement Resource center. Jaima and Shannon also tell us what’s at the top of their content wishlist for the year ahead.

The Mutual Fund Education Alliance (MFEA) has been honoring communication leaders in the mutual fund industry for two decades through the STAR Awards program.

 

 

Intro music Golden Sunrise by Josh Woodward // CC BY

CC 21: MFEA STAR Awards Series: MetLife

CC 21: MFEA STAR Awards Series: MetLife

As part of our ongoing MFEA STAR Award series, we recently chatted with Ellen Blumstein of MetLife, who won a Star Award for “Overall Retirement Communications.” Ellen let us in on the strategy behind the three communications pieces that drove the win, and the key objectives behind their program as a whole. Listen to learn from MetLife’s 10 years of experience with the program, and what they’re planning for 2018.

The Mutual Fund Education Alliance (MFEA) has been honoring communication leaders in the mutual fund industry for two decades through the STAR Awards program.

 

 

Intro music Golden Sunrise by Josh Woodward // CC BY

 

CC 20: MFEA STAR Awards Series: Columbia Threadneedle Investments

CC 20: MFEA STAR Awards Series: Columbia Threadneedle Investments

As part of our ongoing MFEA STAR Award series, we talk with Vicki Lester from Columbia Threadneedle Investments, who won five Star Awards across both retail and advisor clients, including the coveted “Overall Advisor Communications.” Vicki shares how Columbia Threadneedle’s in-house agency model and leveraging a new creative brief enabled those wins despite day-to-day challenges, such as project prioritization and budget trade-offs. We also learn about her plans for 2018, and her key takeaways from this past year.

The Mutual Fund Education Alliance (MFEA) has been honoring communication leaders in the mutual fund industry for two decades through the STAR Awards program.

 

 

Intro music Golden Sunrise by Josh Woodward // CC BY

CC 19: MFEA STAR Awards Series: US Global Investors

CC 19: MFEA STAR Awards Series: US Global Investors

As part of our ongoing MFEA STAR Award series, we speak with Holly Schoenfeldt and Joseph Guyer from US Funds to learn about the strategy behind their win in the “Overall Retail Communications” category. Backed by a wealth of content, ranging from their CEO’s Frank Talk blog to thought leadership focused on gold and precious metals, Columbia Threadneedle met their objective to draw a significant number of subscribers to their website—all while meeting industry-specific challenges posed by compliance. Listen to hear the keys to their success, and what they’re planning for the year ahead.

The Mutual Fund Education Alliance (MFEA) has been honoring communication leaders in the mutual fund industry for two decades through the STAR Awards program.

 

 

Intro music Golden Sunrise by Josh Woodward // CC BY

4 Reasons Financial Marketers Should Enter the Star Awards

4 Reasons Financial Marketers Should Enter the Star Awards

Once again, Imprint is proud to sponsor the MFEA Star Awards. Each year, the Mutual Fund Education Alliance recognizes those fund companies that have made a lasting impression in the communications arena. Here are four reasons why you need to enter your firm for a Star Award now.

  1. Get Feedback: Every entry receives an evaluation scorecard with judging performed by leading industry executives in marketing, communication, innovation and design.
  2. Gain Recognition: Get recognized for all the hard work, innovative thinking and specialized talents of your team.
  3. Win an Award: Compete for awards for communication excellence within 40+ categories across Retail, Advisor, Retirement and Community Service.
  4. Time is Running Out!: The deadline is July 1 – so act now!

Shoot for the Stars – Submit your Entry today!

More Information on the Star Awards

Link to Star Awards Entry Form

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