Tag: Content Marketing World

Content Marketing Agency of the Year: Thank You

Content Marketing Agency of the Year: Thank You

It was our fourth nomination, and it turns out this was our year.  At the 2017 Content Marketing World conference, run by the Content Marketing Institute, Imprint was named “Content Marketing Agency of the Year” (<100 employees).  It was truly a surprise!  We were in great company, as the five other nominees seem to do really interesting work.

Our clients are amazing, and they are the thread to why we were honored with this award.

  • They push us to think differently. Our clients want us to respect the past, but not be hindered by legacy.  We make sure their brand is clearly infused in the work so even the most common of concepts stand out and can be owned.
  • We relentlessly focus on a client’s audience.  It’s not just asking the why that is important, but really the for who.  Because when you concentrate on what audiences need and want, you don’t really need to justify why content is created.
  • They trust us. We value quality over quantity and are measurement obsessed.

We’re committed to bringing our clients excellence and drive for results.  But at this moment, we’re taking a breath and saying, thank you!

4 New Buzzwords Overheard at Content Marketing World

4 New Buzzwords Overheard at Content Marketing World

Have you ever been in a meeting or at a conference, and hear a term that just makes you laugh? Then it keeps coming up… and eventually becomes part of the vernacular. Here are four such terms we overheard at Content Marketing World in Cleveland:

  • Moving content. An attempt to replace “video” with watchable content that isn’t filmed. And, I assume, is not as expensive. The words aren’t inherently silly, but shouldn’t the name be more exotic?
  • Frictionless. Yup, trying to replace “liquid,” we get it. But content marketers are still using “liquid” – and so there is an inherent friction introducing a replacement so soon. (Pun intended.)
  • Strategize. This is actually a word, and Merriam-Webster agrees. But sometimes turning a noun to a verb can just be awkward.
  • Brandscaping. Uncomfortably close to manscaping–unless, of course, your brand needs to get rid of some extra or unwanted hair behind your brand’s ears.

What other buzzwords have you heard? Bring on the Slide-o-Meter, Infobullets, and Clustergraph—we’re ready!

Is Winning Everything?

Is Winning Everything?

Taking Learnings from Rio Onward to Cleveland.

I just returned from attending the Olympic Games in Rio de Janeiro, and I’m off to Cleveland next week for Content Marketing World. Two different cities, for sure. But I learned some lessons in Rio which I am definitely packing in my carry-on.

Content Marketing World is like the Olympics of content marketing: multi-days, tons of talent, ending in very competitive awards categories. Imprint, at only three and a half years old, is nominated for Small Agency of the Year for the third year in a row.

So what did I learn in Rio that I’m taking to Cleveland? Of course I was reminded of the preparation, dedication and focus of world-class athletes. What really inspired me, though, was the sense of team. While everyone wants to win, the spirit of the collective work – what happened throughout the year – matters most.

The Olympic games in Rio put these athletes in the spotlight. But how hard do they train when no one is watching?   I didn’t have to ask that question to Ashton Eaton and Brianne Theisen-Eaton, the fittest married couple on earth. The answer is hard; they train very hard. This year, Ashton repeated a gold medal win in the men’s decathlon and Brianne took the bronze in women’s heptathlon.

At a small agency, you do everything. You roll up your sleeves, dig in and do your very best. And often there isn’t anyone watching.   You’re representing your team, and standing for your collective mates. I am so proud of the team at Imprint and the incredible work that has been done this year.

Win or lose in Cleveland, it’s bigger than one award. Here we go!

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