Tag: clutter

Instagram Gives Brands Instant Access to Ad Campaign Data

Instagram Gives Brands Instant Access to Ad Campaign Data

Our Take

Another update for Intagram-loving brands… Now they can access their campaign data immediately, giving them the ability to manage their content in real-time. Why is this so important — well previously, advertising brands had to wait for the Gram to deliver the reports to them — now they are at their finger tips. Does this mean in influx of content coming our way? While this is a benefit to brands, will it hinder involvement and support from inidivudal Instagram users?

 

Brands are about to get a lot more help with their Instagram campaigns. For the first time, the photo-sharing service is giving its advertisers instant access to data about how well their posts are performing. The data sharing represents Instagram’s first self-serve tools for advertisers to manage their activity on the platform.

Read More at Ad Week

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