Retailers Try Offering Expertise Online Along With Products

Retailers Try Offering Expertise Online Along With Products

Our Take

The NYT Small Business talks to small business owners and retailers who are using content marketing to offer expertise online along with their products. Imprint weighs in with the idea that content marketing can allow small businesses to set themselves apart from competitors and show customers (and prospective customers) “what is really in their DNA.”

 

Desperate to save his family’s business during the recession in 2008, Steve Goedeker decided to try selling online. A traditional brick-and-mortar appliance retailer in St. Louis, Goedeker’s was having a hard time surviving with local sales, so Mr. Goedeker had his son and daughter build a website during summer vacation.

Read More at The New York Times

Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
Get Our Latest Insights.
ErrorHere

Curated By Logo