Forbes guarantees its native ads will work

Forbes guarantees its native ads will work

In this Digiday article, Imprint’s Andy Seibert lends his thoughts on Forbes’ new performance guarantee on native advertising programs.

 

The native ad market is getting more crowded, and advertisers are starting to demand to know that their ads actually work. Enter the performance guarantee. Forbes is applying the same money-back promise it once made for display ads to its native ad product, BrandVoice.

Read More at DigiDay

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