3 Things We’re Focused On During The COVID-19 Crisis

3 Things We’re Focused On During The COVID-19 Crisis

Like most of you, the Imprint team has begun working remotely. Luckily, two weeks prior we did a “dry run” for a day to test our technology and communications with everyone working from home. This helped make our move to remote pretty seamless.

The other thing we did at the outset was clearly define our focus and make sure all our team members know our priorities. As the news swirls around us, having a shared sense of purpose gives us all some much-needed stability:

1. Family first. The health and safety of the Imprint team and our families is our most important priority. Plus, if we’re not healthy, we can’t fulfill our obligations to our clients.

2. Clients. We’re focused on being both proactive and protective. Imprint’s core strength isn’t creating content during a crisis—it’s strategic, ongoing communications. So as a valuable partner we’re busy creating journey maps, walking in the shoes of our clients’ customers. By understanding and anticipating what these customers need and want, we’re helping our clients think two steps ahead in creating the right content, in the right format, to protect the valuable relationships they’ve built with their customers.

3. Morale. In the time of confusion, when your work family is suddenly not around, it’s incredibly important to be there for each other. To keep spirits up and keep our team moving forward together, we’ve established a morning video huddle. Starting each day at 8:45 a.m. checking in, listening and sharing has helped everyone maintain a routine—which we know is crucial in times of dramatic change. We have a “know your role” policy, which helps for effective and efficient meetings. And now we’re encouraging “know your role, plus.” Bring a story, a joke, an insight into how you and your family are coping. It helps bring some fun and much-needed humanity to each encounter.

Find your points and be laser-focused on them. They’ll help your team, your clients and your business push through this challenge.

Stay safe, stay healthy – and stay home.

We’re here to help, and to listen. Please always feel free to reach out to me at aseibert@imprintcontent.com.

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