CC 20: MFEA STAR Awards Series: Columbia Threadneedle Investments

CC 20: MFEA STAR Awards Series: Columbia Threadneedle Investments

As part of our ongoing MFEA STAR Award series, we talk with Vicki Lester from Columbia Threadneedle Investments, who won five Star Awards across both retail and advisor clients, including the coveted “Overall Advisor Communications.” Vicki shares how Columbia Threadneedle’s in-house agency model and leveraging a new creative brief enabled those wins despite day-to-day challenges, such as project prioritization and budget trade-offs. We also learn about her plans for 2018, and her key takeaways from this past year.

The Mutual Fund Education Alliance (MFEA) has been honoring communication leaders in the mutual fund industry for two decades through the STAR Awards program.

 

 

Intro music Golden Sunrise by Josh Woodward // CC BY

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