CC 19: MFEA STAR Awards Series: US Global Investors

CC 19: MFEA STAR Awards Series: US Global Investors

As part of our ongoing MFEA STAR Award series, we speak with Holly Schoenfeldt and Joseph Guyer from US Funds to learn about the strategy behind their win in the “Overall Retail Communications” category. Backed by a wealth of content, ranging from their CEO’s Frank Talk blog to thought leadership focused on gold and precious metals, Columbia Threadneedle met their objective to draw a significant number of subscribers to their website—all while meeting industry-specific challenges posed by compliance. Listen to hear the keys to their success, and what they’re planning for the year ahead.

The Mutual Fund Education Alliance (MFEA) has been honoring communication leaders in the mutual fund industry for two decades through the STAR Awards program.

 

 

Intro music Golden Sunrise by Josh Woodward // CC BY

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