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4 Reasons Financial Marketers Should Enter the Star Awards

4 Reasons Financial Marketers Should Enter the Star Awards

Once again, Imprint is proud to sponsor the MFEA Star Awards. Each year, the Mutual Fund Education Alliance recognizes those fund companies that have made a lasting impression in the communications arena. Here are four reasons why you need to enter your firm for a Star Award now.

  1. Get Feedback: Every entry receives an evaluation scorecard with judging performed by leading industry executives in marketing, communication, innovation and design.
  2. Gain Recognition: Get recognized for all the hard work, innovative thinking and specialized talents of your team.
  3. Win an Award: Compete for awards for communication excellence within 40+ categories across Retail, Advisor, Retirement and Community Service.
  4. Time is Running Out!: The deadline is July 1 – so act now!

Shoot for the Stars – Submit your Entry today!

More Information on the Star Awards

Link to Star Awards Entry Form

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YouTube Opens Its N.Y. Space to Influential Creators and Their Imaginations

YouTube Opens Its N.Y. Space to Influential Creators and Their Imaginations

Our Take

One of the most influential and ever-expanding channels for brands and publishers to use alike, YouTube is the perfect space for video content marketing, and Google knows it. Opening up an actual phyiscal publishing space for YouTube video creators at their NYC HQ, only further supports this. We wonder though, are they letting big brands into the space too? Or is this just for independents who ‘need’ the resources?

Read More at Ad Week

EXPLOSION OF AWARDS!

EXPLOSION OF AWARDS!

Over the past year Imprint has been recognized for both the programs we have created for clients and for being an emerging leader in content marketing. These include:

Gramercy Institute

  • Top 20 Partners in Financial Services Marketing

CMA (run by the Content Marketing Institute)

  • Small Agency of the Year (Finalist)
  • Most Innovative Content Strategy

Digiday (finalist nominee)

  • Best Print to Digital Integration

STAR Awards (run by the Mutual Fund Education Alliance)

  • Retirement: Plan Sponsor Digital Communications
  • Retirement Plan Sponsor Digital Communications
  • Retail: Digital Innovation
  • Retail: Investor communication newsletter/magazine

Pearl Awards (run by The Content Council)

  • Bronze Best Tablet Content

Eddie/Ozzie (run by Folio – all honorable mentions)

  • Full issue – Banking/Business/Finance
  • Standalone Custom Digital Magazine – Banking/Business/Finance
  • App (magazine replica)
  • Custom Website

 

 

 

IMPRINT Among Gramercy Institutes 20 Financial Marketing MVPS 2015

IMPRINT Among Gramercy Institutes 20 Financial Marketing MVPS 2015

Our Take

We are excited and proud to announce that IMPRINT was named one of the Gramercy Institute’s 20 Most Valuable Financial Marketers of 2015! What is unique about this award is that to be considered, a partner firm had to be nominated by one or more clients — so we are especially grateful for our clients who conitune to value our partnership and the work we do together.

For more information about this award and the selection process visit the Gramercy Institute website!

 

Gramercy Institute announced today its 2015 roster of “The Most Valued Partners in Financial Marketing.” Based in New York, Gramercy Institute is a leading think-tank for senior marketers from major financial firms around the world.

Read More at www.gramercyinstitute.com

Heads Up C-level Execs: Ignore SEO at Your Peril | SEJ

Heads Up C-level Execs: Ignore SEO at Your Peril | SEJ

Our Take

Established brands have a lot at stake when it comes to their web presence.  As the world be comes less about B2B and B2C, and more about B2Everyone, making sure you are optimized for the modern consumer to find you is key.  As the saying goes, “Showing up is half the battle.”  If your SEO is not optimized or you are not showing up on the first page of Google search results, you are most likely missing out on a large amount of engagement and awareness for your brand.

 

In the technology press, there’s been a lot written about the importance of SEO. But most of it is either wrong or so broad that’s it not very helpful. Especially for senior executives who make strategic and budgetary decisions that can have very long-term impacts on business performance.

Read More at Search Engine Journal

IMPRINT : Happy 2015!

IMPRINT : Happy 2015!

Our Take

IMPRINT is turning TWO! Thanks to all our amazing clients who have made the last two years possible! We can’t wait to see what 2015 has in store!

2014 was incredible. Imprint clients won 9 prestigious awards, seasoned talent joined the team, and we were a global finalist for Small Agency of the Year. 2015 is going to be even better. Here’s to a happy and healthy 2015!

Read More at view.ceros.com

4 brands with blogs that don’t suck

4 brands with blogs that don’t suck

Our Take

One of the biggest content marketing strategies to date is creating a brand blog. It is a great way to get in touch and connect with your consumers and let them know what you are thinking as new trends and issues come to the forefront in your industry. Digiday outlines a handful of brands that are doing brand blogs really well — what do you think?

 

Brand blogs might be considered passé, as more and more companies hop on the latest social bandwagons, be it Vine, Instagram or Snapchat. Curating content for their own blogs might strike some as a Sisyphean task in the age of 15-second snaps and six-second vines; but if done right, blogs can still contribute majorly toward brands consolidating their customers’ affinities and loyalties.

Read More at DigiDay

The Wall Street Journal’s NewFronts pitch: the anti-YouTube

The Wall Street Journal’s NewFronts pitch: the anti-YouTube

Our Take

The 124-year-old newspaper is pitching buyers on the notion that it can create quality video content for multiple platforms that people actually want to watch.

 

It would perhaps be an understatement to say that The Wall Street Journal is better known for its print reporting than its digital video operations. But at the NewFronts this week, the 124-year-old newspaper is once again working to change that perception, pitching buyers on the notion that it can create quality video content for multiple platforms that people actually want to watch.

Read More at DigiDay

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