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Imprint Continues to Build Core Team

Imprint Continues to Build Core Team

We recently welcomed two new members to the Imprint Team. Berta Garcia Bustamante has joined as Executive Editor, and Molly O’Keefe has joined as a Managing Director, New Business.

Berta brings 20 years’ experience helping financial brands distill their value to their most important audiences and articulate what sets them apart. She has a dynamic mix of creative agency experience and in-house work, most recently working as the director of institutional intermediary marketing at MainStay/New York Life Investment Management. She has also worked as a contributing editor and trade journalist covering the policy, regulatory and legislative landscape across healthcare, tech and education verticals.

Molly has joined to expand Imprint’s footprint in new categories. She is an accomplished sales and marketing professional with 25 years selling custom content marketing solutions to leading footwear, health and wellness brands; specifically, running, outdoor, sporting goods and action.

Molly’s most recent role was Publisher at Runner’s World. She has been associate publisher of Sporting Goods Business Magazine, where she was responsible for the sales and marketing for print, online and conferences. She served as director of sales/associate publisher for Outdoor Retailer magazine, specializing in print & expo sponsorships and worked as an account executive at Action Sports Retailer serving the surf, skate and snow B2B market.

A big welcome to Molly and Berta—the Imprint Team is all the stronger with you two on board!

Named to “Top 12 Financial Agencies of 2018” List

Named to “Top 12 Financial Agencies of 2018” List

The Gramercy Institute recently recognized Imprint as one of the ‘Top 12 Financial Agencies of 2018.’ The competition was fierce and global—98 firms, across 7 countries—and winners were selected for a number of criteria, including proven success for specific clients and demonstrated innovation in financial services marketing. We’re honored that the Gramercy Institute saw fit to highlight the work we’ve put forward, and would like to extend our congratulations to the other firms who were similarly recognized—as Duncan Milne recently noted for us, there was a lot we learned from the other winners’ as well.


But above all, we’d like to extend an enormous ‘Thank You’ to our clients in the financial services industry, for making this big win possible. We wouldn’t be able to push the envelope for financial content without your desire to innovate and think differently in a highly regulated space.

4 Reasons Financial Marketers Should Enter the Star Awards

4 Reasons Financial Marketers Should Enter the Star Awards

Once again, Imprint is proud to sponsor the MFEA Star Awards. Each year, the Mutual Fund Education Alliance recognizes those fund companies that have made a lasting impression in the communications arena. Here are four reasons why you need to enter your firm for a Star Award now.

  1. Get Feedback: Every entry receives an evaluation scorecard with judging performed by leading industry executives in marketing, communication, innovation and design.
  2. Gain Recognition: Get recognized for all the hard work, innovative thinking and specialized talents of your team.
  3. Win an Award: Compete for awards for communication excellence within 40+ categories across Retail, Advisor, Retirement and Community Service.
  4. Time is Running Out!: The deadline is July 1 – so act now!

Shoot for the Stars – Submit your Entry today!

More Information on the Star Awards

Link to Star Awards Entry Form











YouTube Opens Its N.Y. Space to Influential Creators and Their Imaginations

YouTube Opens Its N.Y. Space to Influential Creators and Their Imaginations

Our Take

One of the most influential and ever-expanding channels for brands and publishers to use alike, YouTube is the perfect space for video content marketing, and Google knows it. Opening up an actual phyiscal publishing space for YouTube video creators at their NYC HQ, only further supports this. We wonder though, are they letting big brands into the space too? Or is this just for independents who ‘need’ the resources?

Read More at Ad Week



Over the past year Imprint has been recognized for both the programs we have created for clients and for being an emerging leader in content marketing. These include:

Gramercy Institute

  • Top 20 Partners in Financial Services Marketing

CMA (run by the Content Marketing Institute)

  • Small Agency of the Year (Finalist)
  • Most Innovative Content Strategy

Digiday (finalist nominee)

  • Best Print to Digital Integration

STAR Awards (run by the Mutual Fund Education Alliance)

  • Retirement: Plan Sponsor Digital Communications
  • Retirement Plan Sponsor Digital Communications
  • Retail: Digital Innovation
  • Retail: Investor communication newsletter/magazine

Pearl Awards (run by The Content Council)

  • Bronze Best Tablet Content

Eddie/Ozzie (run by Folio – all honorable mentions)

  • Full issue – Banking/Business/Finance
  • Standalone Custom Digital Magazine – Banking/Business/Finance
  • App (magazine replica)
  • Custom Website




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