Category: Uncategorized

Imprint Continues to Build Core Team

Imprint Continues to Build Core Team

We recently welcomed two new members to the Imprint Team. Berta Garcia Bustamante has joined as Executive Editor, and Molly O’Keefe has joined as a Managing Director, New Business.

Berta brings 20 years’ experience helping financial brands distill their value to their most important audiences and articulate what sets them apart. She has a dynamic mix of creative agency experience and in-house work, most recently working as the director of institutional intermediary marketing at MainStay/New York Life Investment Management. She has also worked as a contributing editor and trade journalist covering the policy, regulatory and legislative landscape across healthcare, tech and education verticals.

Molly has joined to expand Imprint’s footprint in new categories. She is an accomplished sales and marketing professional with 25 years selling custom content marketing solutions to leading footwear, health and wellness brands; specifically, running, outdoor, sporting goods and action.

Molly’s most recent role was Publisher at Runner’s World. She has been associate publisher of Sporting Goods Business Magazine, where she was responsible for the sales and marketing for print, online and conferences. She served as director of sales/associate publisher for Outdoor Retailer magazine, specializing in print & expo sponsorships and worked as an account executive at Action Sports Retailer serving the surf, skate and snow B2B market.

A big welcome to Molly and Berta—the Imprint Team is all the stronger with you two on board!

Named to “Top 12 Financial Agencies of 2018” List

Named to “Top 12 Financial Agencies of 2018” List

The Gramercy Institute recently recognized Imprint as one of the ‘Top 12 Financial Agencies of 2018.’ The competition was fierce and global—98 firms, across 7 countries—and winners were selected for a number of criteria, including proven success for specific clients and demonstrated innovation in financial services marketing. We’re honored that the Gramercy Institute saw fit to highlight the work we’ve put forward, and would like to extend our congratulations to the other firms who were similarly recognized—as Duncan Milne recently noted for us, there was a lot we learned from the other winners’ as well.

 

But above all, we’d like to extend an enormous ‘Thank You’ to our clients in the financial services industry, for making this big win possible. We wouldn’t be able to push the envelope for financial content without your desire to innovate and think differently in a highly regulated space.

4 Reasons Financial Marketers Should Enter the Star Awards

4 Reasons Financial Marketers Should Enter the Star Awards

Once again, Imprint is proud to sponsor the MFEA Star Awards. Each year, the Mutual Fund Education Alliance recognizes those fund companies that have made a lasting impression in the communications arena. Here are four reasons why you need to enter your firm for a Star Award now.

  1. Get Feedback: Every entry receives an evaluation scorecard with judging performed by leading industry executives in marketing, communication, innovation and design.
  2. Gain Recognition: Get recognized for all the hard work, innovative thinking and specialized talents of your team.
  3. Win an Award: Compete for awards for communication excellence within 40+ categories across Retail, Advisor, Retirement and Community Service.
  4. Time is Running Out!: The deadline is July 1 – so act now!

Shoot for the Stars – Submit your Entry today!

More Information on the Star Awards

Link to Star Awards Entry Form

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YouTube Opens Its N.Y. Space to Influential Creators and Their Imaginations

YouTube Opens Its N.Y. Space to Influential Creators and Their Imaginations

Our Take

One of the most influential and ever-expanding channels for brands and publishers to use alike, YouTube is the perfect space for video content marketing, and Google knows it. Opening up an actual phyiscal publishing space for YouTube video creators at their NYC HQ, only further supports this. We wonder though, are they letting big brands into the space too? Or is this just for independents who ‘need’ the resources?

Read More at Ad Week

EXPLOSION OF AWARDS!

EXPLOSION OF AWARDS!

Over the past year Imprint has been recognized for both the programs we have created for clients and for being an emerging leader in content marketing. These include:

Gramercy Institute

  • Top 20 Partners in Financial Services Marketing

CMA (run by the Content Marketing Institute)

  • Small Agency of the Year (Finalist)
  • Most Innovative Content Strategy

Digiday (finalist nominee)

  • Best Print to Digital Integration

STAR Awards (run by the Mutual Fund Education Alliance)

  • Retirement: Plan Sponsor Digital Communications
  • Retirement Plan Sponsor Digital Communications
  • Retail: Digital Innovation
  • Retail: Investor communication newsletter/magazine

Pearl Awards (run by The Content Council)

  • Bronze Best Tablet Content

Eddie/Ozzie (run by Folio – all honorable mentions)

  • Full issue – Banking/Business/Finance
  • Standalone Custom Digital Magazine – Banking/Business/Finance
  • App (magazine replica)
  • Custom Website

 

 

 

IMPRINT Among Gramercy Institutes 20 Financial Marketing MVPS 2015

IMPRINT Among Gramercy Institutes 20 Financial Marketing MVPS 2015

Our Take

We are excited and proud to announce that IMPRINT was named one of the Gramercy Institute’s 20 Most Valuable Financial Marketers of 2015! What is unique about this award is that to be considered, a partner firm had to be nominated by one or more clients — so we are especially grateful for our clients who conitune to value our partnership and the work we do together.

For more information about this award and the selection process visit the Gramercy Institute website!

 

Gramercy Institute announced today its 2015 roster of “The Most Valued Partners in Financial Marketing.” Based in New York, Gramercy Institute is a leading think-tank for senior marketers from major financial firms around the world.

Read More at www.gramercyinstitute.com

Heads Up C-level Execs: Ignore SEO at Your Peril | SEJ

Heads Up C-level Execs: Ignore SEO at Your Peril | SEJ

Our Take

Established brands have a lot at stake when it comes to their web presence.  As the world be comes less about B2B and B2C, and more about B2Everyone, making sure you are optimized for the modern consumer to find you is key.  As the saying goes, “Showing up is half the battle.”  If your SEO is not optimized or you are not showing up on the first page of Google search results, you are most likely missing out on a large amount of engagement and awareness for your brand.

 

In the technology press, there’s been a lot written about the importance of SEO. But most of it is either wrong or so broad that’s it not very helpful. Especially for senior executives who make strategic and budgetary decisions that can have very long-term impacts on business performance.

Read More at Search Engine Journal

IMPRINT : Happy 2015!

IMPRINT : Happy 2015!

Our Take

IMPRINT is turning TWO! Thanks to all our amazing clients who have made the last two years possible! We can’t wait to see what 2015 has in store!

2014 was incredible. Imprint clients won 9 prestigious awards, seasoned talent joined the team, and we were a global finalist for Small Agency of the Year. 2015 is going to be even better. Here’s to a happy and healthy 2015!

Read More at view.ceros.com

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