Category: Technology

This Is What Content Needs To Look Like In The Millennial-driven Chatbot Age

This Is What Content Needs To Look Like In The Millennial-driven Chatbot Age

Imprint’s Duncan Milne recently gave his thoughts on how chatbots will revolutionize content marketing–check it out in the MediaPost article below.

Read More at MediaPost

Messaging apps are now officially bigger than social media, particularly with millennials. While young people talking to one another is nothing new, the reality is that more and more millennials aren’t talking to one another: they’re talking to branded chatbots.

The Future Is Virtual

The Future Is Virtual

In the piece below, Imprint’s Ashley Brenner gives her take on the emotional experience that Virtual Reality content can offer.

Virtual Reality is set to become the content marketing medium of the future, with many calling it the ‘next frontier of branded content.’ Deloitte valued the VR industry at $1 billion this year. Goldman Sachs estimates the market will be worth $80 billion by 2025.

Read More at Communications Week

CC 3: Intern Insights: Snapchat

CC 3: Intern Insights: Snapchat

Social media and Millennials:  A match made in heaven. But Facebook isn’t proving as relevant these days, and will Snapchat last, or just be tossed aside for the next new platform?  Our Imprint interns, Rahul Francis and Michelle Sheu, have some strong opinions, particularly about Snapchat. Check out our latest podcast where they offer up those thoughts.

Intro music Golden Sunrise by Josh Woodward // CC BY

Tablet installed base escalates quickly even as sales stall out: Forrester Research

Tablet installed base escalates quickly even as sales stall out: Forrester Research

Our Take

While tablets sale may no longer be generating headlines, new researhc shows that marketers (especially BtoB) need to still pay close attention to how their content is displayed on this device.

 

While the tablet market has plateaued, usage is expected to continue to grow, with company-owned tablets escalating at a much faster rate than the overall market, according to a new report from Forrester Research. The report, Global Tablet Forecast 2015 To 2018: Despite Market Volatility, Tablets Are Big In Business, forecasts 682.28 million people will be using tablets worldwide by 2016 and 781.62 million by 2018.

Read More at Luxurydaily

Hardware sales still keeping head above water thanks to mobile – but for how long? | ZDNet

Hardware sales still keeping head above water thanks to mobile – but for how long? | ZDNet

Our Take

Keep creating content smartphone-first, as that continues to be the future!

 

Consumers are buying fewer computing devices of all types, with mobile the only exception. Worldwide device shipments will reach 2.5 billion in 2015, up 1.5 percent on last year, according to research from analysts Gartner. The modest growth comes thanks to rising mobile phone shipments, which is the biggest category of devices and the only one showing growth, the research found.

Read More at ZDNet

Majority of online video views will soon occur on mobile: report

Majority of online video views will soon occur on mobile: report

Our Take

Content creators, listen up!  Mobile viewing accounts for 42% of all online viewing and smartphones outpace tablets 4-to-1.  And viewers watching 79% of mobile video ads through completion.  Informative stats in this report!

 

Mobile video proves to be an effective method of advertising As storytelling pulls in mobile video viewers, more and more users are following through video ads until completion, with 79 percent of ads viewed in their entirety, according to a new report from Ooyala.

Read More at Mobile Marketer

How Tech Companies Can Turn Employees into Brand Storytellers

How Tech Companies Can Turn Employees into Brand Storytellers

Our Take:

Many companies are totally on board with using storytelling to engage people with their brand–stories engage, entertain and inform. But, executives they often forget that their employes–those consumers that interact with their brand on a DAILY basis–can be the best storytellers. This post explores how you can identify and maximize the right employees to help tell your brand story. 

 

Read More at Kunocreative

How Big Brands Hook Viewers with Emotional Content: 4 Takeaways for Video Marketers

How Big Brands Hook Viewers with Emotional Content: 4 Takeaways for Video Marketers

Our Take:

As we all know video is the hot topic these days when it comes to content marketing. So many brands are trying to reach audiences through video content. Reelseo explores the how-to’s in hooking and engaging your audience through tapping into the human experience and figuring out the balance between logic and emotion.

 

Read More at Reelseo

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