Category: Strategy

CC 17: Four Tips to Win a Content Marketing Award

CC 17: Four Tips to Win a Content Marketing Award

The number of content marketing award programs are growing, as are the number of submissions per category.  And submissions aren’t inexpensive!  So if you have ever submitted a project for an award – or if you are planning to – you may want to listen to this podcast.  Two of Imprint’s analysts outline four of their key tips to better your chances of winning the award you want.

Intro music Golden Sunrise by Josh Woodward // CC BY

The Call for Audio Content Marketing Gets Louder

The Call for Audio Content Marketing Gets Louder

In the piece below from MarketingDive.com, Imprint Managing Partner Andy Seibert offers his insights regarding audio content, and how content marketers can best make use of it (if they should use it at all).

Branded podcasts helped spark a new craze for audio content marketing, but they’re hardly alone in the space anymore. Home digital assistants like Amazon Echo and Google Home, along with other IoT offerings including smart cars, are opening up new audio possibilities for brands.

Read More at www.marketingdive.com

CC 16: MFEA STAR Awards Series: Brian Smith and Elizabeth Hastert

CC 16: MFEA STAR Awards Series: Brian Smith and Elizabeth Hastert

As part of our ongoing MFEA STAR Award series, Brian Smith shares with us some insight into the Smith Group, their Management of the MFEA organization, and the important role the organization plays in serving the digital marketing and technology needs of Asset Management firm members.  Elizabeth Hastert joins to discuss the role of social – and how they use their channels to amplify the organization’s messaging.

The Mutual Fund Education Alliance (MFEA) has been honoring communication leaders in the mutual fund industry for two decades through the STAR Awards program.

Intro music Golden Sunrise by Josh Woodward // CC BY

 

 

CC 15: MFEA STAR Awards Series: Kimber Lintz

CC 15: MFEA STAR Awards Series: Kimber Lintz

As part of our ongoing MFEA STAR Award series, we speak to Kimber Lintz, as she provides a historical view of the Star Awards, a deeper look at what went into this year’s awards, and some insight as to what is coming down the pike for the year to come.

The Mutual Fund Education Alliance (MFEA) has been honoring communication leaders in the mutual fund industry for two decades through the STAR Awards program.

Intro music Golden Sunrise by Josh Woodward // CC BY

CC 14: MFEA STAR Awards Series: Columbia Threadneedle Investments

CC 14: MFEA STAR Awards Series: Columbia Threadneedle Investments

As part of our ongoing MFEA STAR Award series, we speak to Vicki Lester about Columbia Threadneedle Investments’ many STAR Award wins, their 2016 election content, and their plans for 2017.

The Mutual Fund Education Alliance (MFEA) has been honoring communication leaders in the mutual fund industry for two decades through the STAR Awards program.

Intro music Golden Sunrise by Josh Woodward // CC BY

CC 13: MFEA STAR Awards Series: Ivy Investments

CC 13: MFEA STAR Awards Series: Ivy Investments

As part of our ongoing MFEA STAR Award series, we speak to Lori Dorsey and Kathy Richman from Ivy Investments about their award-winning GenLink program.

The Mutual Fund Education Alliance (MFEA) has been honoring communication leaders in the mutual fund industry for two decades through the STAR Awards program.

Intro music Golden Sunrise by Josh Woodward // CC BY

CC 12: MFEA STAR Awards Series: US Global Investors

CC 12: MFEA STAR Awards Series: US Global Investors

As part of our ongoing MFEA STAR Award series, we talk to Holly MacRossin and Lisa Aston from US Funds, and try to determine the secret sauce behind their many STAR Award wins.  

The Mutual Fund Education Alliance (MFEA) has been honoring communication leaders in the mutual fund industry for two decades through the STAR Awards program.

Intro music Golden Sunrise by Josh Woodward // CC BY

Setting up Shop for 2017? Turn an Eye Toward the Competition

Setting up Shop for 2017? Turn an Eye Toward the Competition

 

Imprint’s Ken Williams recently explained to Chief Marketer how firms can improve their marketing by looking to their competition. Check it out below!

 

While marketers of all kinds are looking for ways to use up the 2016 budget and set up shop for 2017, many are relying on metrics to indicate what worked and what didn’t. KPIs like click-throughs, open-rates, bounce rates and the treasure trove of Google Analytics give a lot of information about how your year’s marketing strategy fared-particularly what was wildly successful, and what failed abysmally.

Read More at Chief Marketer

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