Category: Edit

4 New Buzzwords Overheard at Content Marketing World

4 New Buzzwords Overheard at Content Marketing World

Have you ever been in a meeting or at a conference, and hear a term that just makes you laugh? Then it keeps coming up… and eventually becomes part of the vernacular. Here are four such terms we overheard at Content Marketing World in Cleveland:

  • Moving content. An attempt to replace “video” with watchable content that isn’t filmed. And, I assume, is not as expensive. The words aren’t inherently silly, but shouldn’t the name be more exotic?
  • Frictionless. Yup, trying to replace “liquid,” we get it. But content marketers are still using “liquid” – and so there is an inherent friction introducing a replacement so soon. (Pun intended.)
  • Strategize. This is actually a word, and Merriam-Webster agrees. But sometimes turning a noun to a verb can just be awkward.
  • Brandscaping. Uncomfortably close to manscaping–unless, of course, your brand needs to get rid of some extra or unwanted hair behind your brand’s ears.

What other buzzwords have you heard? Bring on the Slide-o-Meter, Infobullets, and Clustergraph—we’re ready!

4 Ways To Ruin Your Brand’s Podcast

4 Ways To Ruin Your Brand’s Podcast

In the piece on CMO.com below, Imprint’s Andy Seibert offers his take on how to avoid the most common problems with branded podcasts.

Podcasts are still-yes, still- having their moment. More than a third of Americans have listened to a podcast, and avid users consume six hours a day. With this sort of listenership and the ever-rising interest in new ways to connect with consumers, it’s no surprise that brands are publishing their own original audio content, too.

Read More at CMO.com

Imprint wins BIG at Content Marketing Awards

Imprint wins BIG at Content Marketing Awards

As an update to the original news about Imprint’s client work recognitons on July 23rd, Imprint was also named a finalist for “Agency of the Year,” one of the four top prizes at the 2015 Content Marketing Awards. Winners will be announced and celebrated at Content Marketing World, taking place on September 10th in Cleveland, Ohio.

Imprint’s work with Fidelity Investments and T. Rowe Price and Fidelity were recognized as either winner or finalist in the 2015 Content Marketing Awards. Specifically, the work for Fidelity’s Quarterly Market Update was named winner for “Best News Series or Program.” T. Rowe Price’s Investor Magazine took home two finalist mentions for “Best Integrated Program (Print/Digital Integration)” and “Best Feature Article – Print or Digital.” This year’s competition received 1,200 entries and were judged by an esteemed panel, including executives from IAB, NewsCred, Hubspot, and LinkedIn.  More details on the winners can be found here.

Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
Get Our Latest Insights.
ErrorHere

Curated By Logo