Author: Imprint Team

Named to “Top 12 Financial Agencies of 2018” List

Named to “Top 12 Financial Agencies of 2018” List

The Gramercy Institute recently recognized Imprint as one of the ‘Top 12 Financial Agencies of 2018.’ The competition was fierce and global—98 firms, across 7 countries—and winners were selected for a number of criteria, including proven success for specific clients and demonstrated innovation in financial services marketing. We’re honored that the Gramercy Institute saw fit to highlight the work we’ve put forward, and would like to extend our congratulations to the other firms who were similarly recognized—as Duncan Milne recently noted for us, there was a lot we learned from the other winners’ as well.

 

But above all, we’d like to extend an enormous ‘Thank You’ to our clients in the financial services industry, for making this big win possible. We wouldn’t be able to push the envelope for financial content without your desire to innovate and think differently in a highly regulated space.

CC 22: MFEA STAR Awards Series: JPMorgan Asset Management

CC 22: MFEA STAR Awards Series: JPMorgan Asset Management

As part of our ongoing MFEA STAR Award series, we talk with Jaima Lawrence and Shannon Short, who took home an impressive five Star Awards this year for JPMorgan Asset Management, including one for “Overall Retirement Communications.” They share the seven key principles of all of their retirement communications, and more recent lessons surrounding the launch of their new Retirement Link Participant Retirement Resource center. Jaima and Shannon also tell us what’s at the top of their content wishlist for the year ahead.

The Mutual Fund Education Alliance (MFEA) has been honoring communication leaders in the mutual fund industry for two decades through the STAR Awards program.

 

 

Intro music Golden Sunrise by Josh Woodward // CC BY

CC 21: MFEA STAR Awards Series: MetLife

CC 21: MFEA STAR Awards Series: MetLife

As part of our ongoing MFEA STAR Award series, we recently chatted with Ellen Blumstein of MetLife, who won a Star Award for “Overall Retirement Communications.” Ellen let us in on the strategy behind the three communications pieces that drove the win, and the key objectives behind their program as a whole. Listen to learn from MetLife’s 10 years of experience with the program, and what they’re planning for 2018.

The Mutual Fund Education Alliance (MFEA) has been honoring communication leaders in the mutual fund industry for two decades through the STAR Awards program.

 

 

Intro music Golden Sunrise by Josh Woodward // CC BY

 

CC 20: MFEA STAR Awards Series: Columbia Threadneedle Investments

CC 20: MFEA STAR Awards Series: Columbia Threadneedle Investments

As part of our ongoing MFEA STAR Award series, we talk with Vicki Lester from Columbia Threadneedle Investments, who won five Star Awards across both retail and advisor clients, including the coveted “Overall Advisor Communications.” Vicki shares how Columbia Threadneedle’s in-house agency model and leveraging a new creative brief enabled those wins despite day-to-day challenges, such as project prioritization and budget trade-offs. We also learn about her plans for 2018, and her key takeaways from this past year.

The Mutual Fund Education Alliance (MFEA) has been honoring communication leaders in the mutual fund industry for two decades through the STAR Awards program.

 

 

Intro music Golden Sunrise by Josh Woodward // CC BY

CC 19: MFEA STAR Awards Series: US Global Investors

CC 19: MFEA STAR Awards Series: US Global Investors

As part of our ongoing MFEA STAR Award series, we speak with Holly Schoenfeldt and Joseph Guyer from US Funds to learn about the strategy behind their win in the “Overall Retail Communications” category. Backed by a wealth of content, ranging from their CEO’s Frank Talk blog to thought leadership focused on gold and precious metals, Columbia Threadneedle met their objective to draw a significant number of subscribers to their website—all while meeting industry-specific challenges posed by compliance. Listen to hear the keys to their success, and what they’re planning for the year ahead.

The Mutual Fund Education Alliance (MFEA) has been honoring communication leaders in the mutual fund industry for two decades through the STAR Awards program.

 

 

Intro music Golden Sunrise by Josh Woodward // CC BY

4 New Buzzwords Overheard at Content Marketing World

4 New Buzzwords Overheard at Content Marketing World

Have you ever been in a meeting or at a conference, and hear a term that just makes you laugh? Then it keeps coming up… and eventually becomes part of the vernacular. Here are four such terms we overheard at Content Marketing World in Cleveland:

  • Moving content. An attempt to replace “video” with watchable content that isn’t filmed. And, I assume, is not as expensive. The words aren’t inherently silly, but shouldn’t the name be more exotic?
  • Frictionless. Yup, trying to replace “liquid,” we get it. But content marketers are still using “liquid” – and so there is an inherent friction introducing a replacement so soon. (Pun intended.)
  • Strategize. This is actually a word, and Merriam-Webster agrees. But sometimes turning a noun to a verb can just be awkward.
  • Brandscaping. Uncomfortably close to manscaping–unless, of course, your brand needs to get rid of some extra or unwanted hair behind your brand’s ears.

What other buzzwords have you heard? Bring on the Slide-o-Meter, Infobullets, and Clustergraph—we’re ready!

CC 17: Four Tips to Win a Content Marketing Award

CC 17: Four Tips to Win a Content Marketing Award

The number of content marketing award programs are growing, as are the number of submissions per category.  And submissions aren’t inexpensive!  So if you have ever submitted a project for an award – or if you are planning to – you may want to listen to this podcast.  Two of Imprint’s analysts outline four of their key tips to better your chances of winning the award you want.

Intro music Golden Sunrise by Josh Woodward // CC BY

CC 16: MFEA STAR Awards Series: Brian Smith and Elizabeth Hastert

CC 16: MFEA STAR Awards Series: Brian Smith and Elizabeth Hastert

As part of our ongoing MFEA STAR Award series, Brian Smith shares with us some insight into the Smith Group, their Management of the MFEA organization, and the important role the organization plays in serving the digital marketing and technology needs of Asset Management firm members.  Elizabeth Hastert joins to discuss the role of social – and how they use their channels to amplify the organization’s messaging.

The Mutual Fund Education Alliance (MFEA) has been honoring communication leaders in the mutual fund industry for two decades through the STAR Awards program.

Intro music Golden Sunrise by Josh Woodward // CC BY

 

 

Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
Get Our Latest Insights.
ErrorHere

Curated By Logo