Author: Imprint Team

4 New Buzzwords Overheard at Content Marketing World

4 New Buzzwords Overheard at Content Marketing World

Have you ever been in a meeting or at a conference, and hear a term that just makes you laugh? Then it keeps coming up… and eventually becomes part of the vernacular. Here are four such terms we overheard at Content Marketing World in Cleveland:

  • Moving content. An attempt to replace “video” with watchable content that isn’t filmed. And, I assume, is not as expensive. The words aren’t inherently silly, but shouldn’t the name be more exotic?
  • Frictionless. Yup, trying to replace “liquid,” we get it. But content marketers are still using “liquid” – and so there is an inherent friction introducing a replacement so soon. (Pun intended.)
  • Strategize. This is actually a word, and Merriam-Webster agrees. But sometimes turning a noun to a verb can just be awkward.
  • Brandscaping. Uncomfortably close to manscaping–unless, of course, your brand needs to get rid of some extra or unwanted hair behind your brand’s ears.

What other buzzwords have you heard? Bring on the Slide-o-Meter, Infobullets, and Clustergraph—we’re ready!

CC 17: Four Tips to Win a Content Marketing Award

CC 17: Four Tips to Win a Content Marketing Award

The number of content marketing award programs are growing, as are the number of submissions per category.  And submissions aren’t inexpensive!  So if you have ever submitted a project for an award – or if you are planning to – you may want to listen to this podcast.  Two of Imprint’s analysts outline four of their key tips to better your chances of winning the award you want.

Intro music Golden Sunrise by Josh Woodward // CC BY

CC 16: MFEA STAR Awards Series: Brian Smith and Elizabeth Hastert

CC 16: MFEA STAR Awards Series: Brian Smith and Elizabeth Hastert

As part of our ongoing MFEA STAR Award series, Brian Smith shares with us some insight into the Smith Group, their Management of the MFEA organization, and the important role the organization plays in serving the digital marketing and technology needs of Asset Management firm members.  Elizabeth Hastert joins to discuss the role of social – and how they use their channels to amplify the organization’s messaging.

The Mutual Fund Education Alliance (MFEA) has been honoring communication leaders in the mutual fund industry for two decades through the STAR Awards program.

Intro music Golden Sunrise by Josh Woodward // CC BY

 

 

CC 15: MFEA STAR Awards Series: Kimber Lintz

CC 15: MFEA STAR Awards Series: Kimber Lintz

As part of our ongoing MFEA STAR Award series, we speak to Kimber Lintz, as she provides a historical view of the Star Awards, a deeper look at what went into this year’s awards, and some insight as to what is coming down the pike for the year to come.

The Mutual Fund Education Alliance (MFEA) has been honoring communication leaders in the mutual fund industry for two decades through the STAR Awards program.

Intro music Golden Sunrise by Josh Woodward // CC BY

CC 14: MFEA STAR Awards Series: Columbia Threadneedle Investments

CC 14: MFEA STAR Awards Series: Columbia Threadneedle Investments

As part of our ongoing MFEA STAR Award series, we speak to Vicki Lester about Columbia Threadneedle Investments’ many STAR Award wins, their 2016 election content, and their plans for 2017.

The Mutual Fund Education Alliance (MFEA) has been honoring communication leaders in the mutual fund industry for two decades through the STAR Awards program.

Intro music Golden Sunrise by Josh Woodward // CC BY

CC 13: MFEA STAR Awards Series: Ivy Investments

CC 13: MFEA STAR Awards Series: Ivy Investments

As part of our ongoing MFEA STAR Award series, we speak to Lori Dorsey and Kathy Richman from Ivy Investments about their award-winning GenLink program.

The Mutual Fund Education Alliance (MFEA) has been honoring communication leaders in the mutual fund industry for two decades through the STAR Awards program.

Intro music Golden Sunrise by Josh Woodward // CC BY

CC 12: MFEA STAR Awards Series: US Global Investors

CC 12: MFEA STAR Awards Series: US Global Investors

As part of our ongoing MFEA STAR Award series, we talk to Holly MacRossin and Lisa Aston from US Funds, and try to determine the secret sauce behind their many STAR Award wins.  

The Mutual Fund Education Alliance (MFEA) has been honoring communication leaders in the mutual fund industry for two decades through the STAR Awards program.

Intro music Golden Sunrise by Josh Woodward // CC BY

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