Author: Andy Seibert

Print isn’t dead, only patience

Print isn’t dead, only patience

In the Campaign Live piece below, I offer my thoughts in regard to print media–the death of which has been greatly exaggerated.

 

Click-through rates, opens, impressions, downloads and…dog-eared pages? Developments in analytic capabilities have allowed marketers to understand the ROI of each initiative, and in an increasingly digital world, these results begin to pour in almost immediately after pressing go.

Read More at www.campaignlive.com

Is Winning Everything?

Is Winning Everything?

Taking Learnings from Rio Onward to Cleveland.

I just returned from attending the Olympic Games in Rio de Janeiro, and I’m off to Cleveland next week for Content Marketing World. Two different cities, for sure. But I learned some lessons in Rio which I am definitely packing in my carry-on.

Content Marketing World is like the Olympics of content marketing: multi-days, tons of talent, ending in very competitive awards categories. Imprint, at only three and a half years old, is nominated for Small Agency of the Year for the third year in a row.

So what did I learn in Rio that I’m taking to Cleveland? Of course I was reminded of the preparation, dedication and focus of world-class athletes. What really inspired me, though, was the sense of team. While everyone wants to win, the spirit of the collective work – what happened throughout the year – matters most.

The Olympic games in Rio put these athletes in the spotlight. But how hard do they train when no one is watching?   I didn’t have to ask that question to Ashton Eaton and Brianne Theisen-Eaton, the fittest married couple on earth. The answer is hard; they train very hard. This year, Ashton repeated a gold medal win in the men’s decathlon and Brianne took the bronze in women’s heptathlon.

At a small agency, you do everything. You roll up your sleeves, dig in and do your very best. And often there isn’t anyone watching.   You’re representing your team, and standing for your collective mates. I am so proud of the team at Imprint and the incredible work that has been done this year.

Win or lose in Cleveland, it’s bigger than one award. Here we go!

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