Author: Imprint Team

The Call for Audio Content Marketing Gets Louder

The Call for Audio Content Marketing Gets Louder

In the piece below from MarketingDive.com, Imprint Managing Partner Andy Seibert offers his insights regarding audio content, and how content marketers can best make use of it (if they should use it at all).

Branded podcasts helped spark a new craze for audio content marketing, but they’re hardly alone in the space anymore. Home digital assistants like Amazon Echo and Google Home, along with other IoT offerings including smart cars, are opening up new audio possibilities for brands.

Read More at www.marketingdive.com

Setting up Shop for 2017? Turn an Eye Toward the Competition

Setting up Shop for 2017? Turn an Eye Toward the Competition

 

Imprint’s Ken Williams recently explained to Chief Marketer how firms can improve their marketing by looking to their competition. Check it out below!

 

While marketers of all kinds are looking for ways to use up the 2016 budget and set up shop for 2017, many are relying on metrics to indicate what worked and what didn’t. KPIs like click-throughs, open-rates, bounce rates and the treasure trove of Google Analytics give a lot of information about how your year’s marketing strategy fared-particularly what was wildly successful, and what failed abysmally.

Read More at Chief Marketer

This Is What Content Needs To Look Like In The Millennial-driven Chatbot Age

This Is What Content Needs To Look Like In The Millennial-driven Chatbot Age

Imprint’s Duncan Milne recently gave his thoughts on how chatbots will revolutionize content marketing–check it out in the MediaPost article below.

Read More at MediaPost

Messaging apps are now officially bigger than social media, particularly with millennials. While young people talking to one another is nothing new, the reality is that more and more millennials aren’t talking to one another: they’re talking to branded chatbots.

The Future Is Virtual

The Future Is Virtual

In the piece below, Imprint’s Ashley Brenner gives her take on the emotional experience that Virtual Reality content can offer.

Virtual Reality is set to become the content marketing medium of the future, with many calling it the ‘next frontier of branded content.’ Deloitte valued the VR industry at $1 billion this year. Goldman Sachs estimates the market will be worth $80 billion by 2025.

Read More at Communications Week

4 Ways To Ruin Your Brand’s Podcast

4 Ways To Ruin Your Brand’s Podcast

In the piece on CMO.com below, Imprint’s Andy Seibert offers his take on how to avoid the most common problems with branded podcasts.

Podcasts are still-yes, still- having their moment. More than a third of Americans have listened to a podcast, and avid users consume six hours a day. With this sort of listenership and the ever-rising interest in new ways to connect with consumers, it’s no surprise that brands are publishing their own original audio content, too.

Read More at CMO.com

Inside Pepsi’s new music program: The Sound Drop

Inside Pepsi’s new music program: The Sound Drop

Imprint’s Andy Seibert contributes to Sahil Patel‘s new Digiday piece on Pepsi’s new content effort, The Sound Drop. Spoiler: He’s thinks it has a great shot to succeed.

 

Pepsi’s music interests are going beyond TV commercials and sponsoring music concerts and festivals. Last week, the company launched “The Sound Drop,” a music-based video series and artist-discovery program with media partners including MTV, iHeartMedia and Shazam.

Read More at DigiDay

Forbes guarantees its native ads will work

Forbes guarantees its native ads will work

In this Digiday article, Imprint’s Andy Seibert lends his thoughts on Forbes’ new performance guarantee on native advertising programs.

 

The native ad market is getting more crowded, and advertisers are starting to demand to know that their ads actually work. Enter the performance guarantee. Forbes is applying the same money-back promise it once made for display ads to its native ad product, BrandVoice.

Read More at DigiDay

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