Latest posts
Personalization perils of AI: Don’t freak out your audience.
A focus on relevance will help your personalized marketing efforts realize their potential
Do audiences really want to know how you’re using AI?
Some recent headlines (exhibit 1, exhibit 2, exhibit 3) make a compelling case for “AI’s not there yet,” and public trust in AI isn’t on solid ground — all of which begs the question: Just how much should you share about your company’s use of AI? Assuming no legal or...
Longevity planning in the face of Peak 65: Time to reevaluate
This year marks the beginning of the “Peak 65 Zone,” and financial services marketers have their work cut out. More than 16 million Americans will turn 65 over the next four years — more than any four-year period in U.S. history. This “silver tsunami” comes as...
Rid your team of ‘addition sickness’ once and for all
Have you ever endured a bureaucratic process so snarled and slow-moving you wanted to toss your laptop out a 10-story window? You’re not alone. When I saw the title of a recent article in the Harvard Business Review called “Rid Your Organization of Obstacles that...
VID-E-O: The missing piece to your search efforts
Video can play a starring role in your SEO strategy. Did you know that nearly 20% of all searches on Google return a video in the results? Not only is that percentage trending higher, but videos routinely appear above the #2 ranking page. Not quite convinced? Consider...
The great ‘SEO heist’: how AI helped steal 3.6 million in traffic
In case you missed it, X user @Jakezward recently sent shockwaves through the search engine optimization community when he posted this: “We pulled off an SEO heist that stole 3.6M total traffic from a competitor. We got 489,509 traffic in October alone. Here’s how we...
But wait there’s more…
